The team behind ProVantage is part of the world leading Sports Technology Research Institute at Loughborough University. We have worked with top tour professionals providing them with the detailed biomechanical information needed to support their performance. Furthermore we have worked with PGA coaches to aid their understanding of all aspects of technology in golf.

We have a long and distinguished history in golf research and development linked to both club design and human performance. The aim of ProVantage is to apply our knowledge, experience and research background in golf to assist professional golfers to maximise their performance. Through our coach education programmes we also aim to bring technology and biomechanical analysis to the forefront of coaches' thinking, and to demonstrate how these can be used to assess and improve golf performance.