Loughborough University Sports Technology Institute has a worldwide reputation for research quality. Golf technology has been at the heart of our research programme for over 25 years and we collaborate with the world leading brands including Dunlop-Slazenger, Maxfli Golf, Ben Sayers and Callaway Golf.

This exceptional research expertise both underpins and constantly enhances ProVantage. The programme also benefits from the breadth of sports research within the Institute and the University's world class expertise in sports science including nutrition, psychology, strength and conditioning.